For Immediate Release
May 15, 2018
CUSTOMER IS WHOLE DECK OF CARDS FOR ELK GROUP INTERNATIONAL 35TH ANNIVERSARY
Nesquehoning, PA – Home fashion leader ELK Group International will kick off its 35th Anniversary today with a toast of gratitude to its robust retail following and over 500 independent sales promoters throughout the world.
“Our goal has always been to provide an incentive-rich resource for our valued customers - by creating beautiful, functional, whole-home décor solutions designed to suit a wide range of client budgets” said Bradford Smith, ELK Group’s long-time CEO. “We’re very pleased with how far we’ve come in both of those regards, and it has been a great, fun experience for us all.”
There’s reason to celebrate. Buoyed by their award-winning lighting designs and globally influenced home décor collections, ELK Group has grown from a modest importer of European lighting with three employees to an industry-leading single-source provider, boasting over 20,000 skus spanning a variety of complementary Lifestyle categories. Each burst of growth brings added competitive benefits for the group’s burgeoning distribution base, which includes furniture and lighting showrooms, designers, luxury resorts, department stores, and specialty home improvement companies across the globe.
“Not only are our products crafted to exceptional standards of quality, innovation, and design, they move rapidly from concept to market, keeping us on trend and stock-right without sacrificing quality or authenticity at any stage” offered James Ashley, ELK Group’s Senior VP. “As we grow, ELK customers will continue to gain access to well-followed brand offerings and unique savings opportunities.”
Along with a substantial investment in advanced web and product-to-market integration systems, ELK Group has assembled a diverse portfolio of singularly successful home décor brands to complement their popular ELK Lighting, Dimond Home and Sterling brand offerings, including: Pomeroy, Lazy Susan, Stein World, RyvyR, and Old River Road. In 2017, they added builder-community legend Thomas Lighting – a move which greatly augmented ELK’s offering of indoor-outdoor lighting fixtures designed to appeal to the construction professional. The recent opening of two large distribution centers in the state of Georgia increases the company’s manufacturing footprint to 2 million square feet worldwide, and over 1000 employees.
ELK Group International products can be viewed in any of their national showrooms - located in the lighting and furnishings markets in High Point, Atlanta, Dallas, Las Vegas and New York.
ELK Group International, headquartered in Nesquehoning, PA, is a premier designer and importer of indoor and outdoor residential, designer and commercial lighting fixtures, decorative accessories and furniture. Founded in 1983, the company distributes over 20,000 products under ELK Lighting, ELK Hospitality, Dimond Home, Dimond Lighting, GuildMaster, Old River Road, Pomeroy, RyvyR, and Stein World. For more information, contact James Ashley via email at kEncEmailtbmftAfmlhspvqjoufsobujpobm/dpn or by calling 800-613-3261 ext. 234.